For: Sales, SDR, BDR, Account Executive, Marketing, Growth
Recommended for: all industries, they recently started this new role
Campaign’s goal: recently joined your target account or account matching ICP.
Don't have previous relationships with your company
Can fuel ABM LinkedIn Ads
1. Day 1 - Email 1
Subject: congrats {FirstName} Hey {FirstName} - congrats to join {NewCompanyName}!
I'd imagine you're still getting the lay of the land. Here's a small gift to give you an extra boost and get some quick wins: {{ placeholder.giftcard }}. Many {NewJobTitle} enjoyed it with their team so I thought you might find it helpful. I'll circle back in a few weeks to see if there's anything I can help with [insert value prop] Cheers,
|
2. Day 7 - LinkedIn connection request
3. Day 7 - Email 2
Did you take an Oleato? Can't help myself to drink them. Most of {NewJobTitle} aim to achieve[insert_your_research_in_step_1_about_the_company's_goals_or_this_role] in their 90 first days.
{MyCompanyName} works with companies like {SimilarCustomersNames} to [insert_your_value_prop].
Open to a quick chat? |
4. Day 14 - Phone Call
5. Day 14 - LinkedIn message 1
Hi {FirstName}, here is a guide to help you there [insert guide]. |
6. Day 21 - Email 3
Hi {FirstName} - did you have a chance to check out the [insert the guide]?
I thought this part could be relevant to COMPANY because [insert your research in step 1 about the company's goals or this role].
Opposed to learning more? |
7. Day 21 - Phone Call
8. Day 21 - Email 4
Not sure if you're feeling the same issues that [insert common problems you help solve for similar persona]
[Problem]: Ex: The pressure is high to hit numbers despite the market. Doing more with less headcount is expected.
[Solution]: Ex: We saved 1 hour per rep every day.
Send you the playbook? A business case? |
9. Day 33. Email 5
did I push too much or not enough? Hi {First Name} - you're busy. Just trying to gauge your interest on [insert how your company delivers value] and if we can be of help.
Is it the wrong time or there's no interest? |