Recommended for: all industries, you detect a prospect using a competitor
Campaign’s goal:
Related subjects: cold emailing, personalization, automation, A/B testing, merge tags
Requirement: sourcing buying intent / sales trigger events such as job offer
1. Day 1 - Email 1
Hi {firstname}, I discovered that you are using {competitor_name} currently. Curious if you'd be open to {insert "product benefits" vs competitor -- example: free up a budget with our per-user unlimited intent plan as opposed to {competitor_name} pricing?}. For teams of {prospect_teamsize}, we're typically able to provide large cost savings Signature |
2. Day 5 - Email 2
Good morning {firstname}, Hope your recruitment of a {job_offer_title} is going forward. We have great feedbacks from team with {prospect_teamsize} using {insert "key features" vs competitors} such as {insert customers name} Open to having a chat for 20 minutes next Friday? Signature |
3. Day 10 - LinkedIn Connection
4. Day 12 - Phone Call
5. Day 15 - Email 3
Hey {firstname}, Here’s content to help you discover the advantages of {my_companyname}: {Playbook n°5}. How is it done at {companyname}? Signature |
6. Day 18 - Phone Call
7. Day 30. Email 4
Hi {firstname}, Unfortunately, I haven't heard back from you. Since you considered these features having benefits for {companyname}, I thought it made sense that {valueprop} could help you. Now it's maybe not the best time to connect, let me know if I can be of help to you. Have a nice day, Signature |