Playbook outbound: How to contact qualified leads using a competitor

Hi {firstname},

I discovered that you are using {competitor_name} currently.

Curious if you'd be open to {insert "product benefits" vs competitor -- example: free up a budget with our per-user unlimited intent plan as opposed to {competitor_name} pricing?}.

For teams of {prospect_teamsize}, we're typically able to provide large cost savings

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Good morning {firstname},

Hope your recruitment of a {job_offer_title} is going forward.

We have great feedbacks from team with {prospect_teamsize} using {insert "key features" vs competitors} such as {insert customers name}

Open to having a chat for 20 minutes next Friday?

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Hey {firstname},

Here’s content to help you discover the advantages of {my_companyname}: {Playbook n°5}.

How is it done at {companyname}?

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Hi {firstname},

Unfortunately, I haven't heard back from you.

Since you considered these features having benefits for {companyname}, I thought it made sense that {valueprop} could help you.

Now it's maybe not the best time to connect, let me know if I can be of help to you.

Have a nice day,

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