Recommended for: all industries, they recently started this new role
For: Sales, SDR, BDR, Account Executive, Marketing, Growth
Campaign’s goal: rekindle the customer relationship
Related subjects: cold emailing, personalization, automation, A/B testing, merge tags
1. Day 1 - Email 1
Subject A: {FirstName}, congrats Subject B: Back at {OldCompanyName} Hey {FirstName} - noticed you've joined {NewCompanyName}, congrats!
Appears like we crossed when you were at {OldCompanyName}.
Does {MyCompanyName} ring a bell?
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2. Day 5 - LinkedIn message
Hey {FirstName} - in memory when we crossed paths at {OldCompanyName} evaluating MyCompanyName}. Find here a gift card to invite {NewCompanyName} team for coffee at Starbucks [inset Starbucks card 25$] |
3. Day 12 - Email 2
Did you try the Oleato?
Saw in our {CRMName} that you checked out {MyCompanyName} with {ContactNameAtOldCompany}, is that correct?
Any thoughts from there to share?
Quick reminder: {MyCompanyName} helps [customers story]. |
4. Day 18 - Email 3
Since it looks like there was some interest while at {OldCompanyName}, would it be worth exploring {MyCompanyName} at {NewCompanyName}? |
5. Day 20 - Phone Call
6. Day 25 - LinkedIn message
Hi {FirstName}, here a business case we made with [business case close to them] |
7. Day 30 - Phone Call
8. Day 36. Email 4
did I push too much? Hi {FirstName} - hope I didn't overstep. Since you've considered us at {OldCompanyName}, thought it made sense could help you at {NewCompanyName}.
Now it's maybe not the best time to connect, let me know if I can be of help to you.
Have a nice day, |