Oh hey LoneScaler! 👋
The difficulty but also the success of a "Lead Generation" workflow is to find the right job title that will be a good Sales Intent. For that, you have 2 options: simple or advanced search. Let me give you some best practices!
This article is dedicated to a specific field of the creation of a "Lead Generation" workflow. If you want to know how to create a workflow, read this article!
1️⃣ Simple VS Advanced Search: basic idea
The Simple Search:
Looks for the chosen job title in the title of the job offer
For example, if you select "Sales Manager", you will get jobs with "Sales"
AND"Manager" in the title whatever the order of the words, e.g. "Sales Executive Manager Eastern Europe"
👉 Ideal if you are looking for specific jobs
The Advanced Search:
It does a complex search in the content of the job offers
👉 Ideal if you are looking for a combination of criteria
A mini gif to explain how to switch from the simple search to the advanced search:
2️⃣ Make a good Simple Search
2 tips to choose the right job title:
Ask yourself about qualitative Sales Intents for you
Check on a job board!
Example of Simple Search:
Take time to choose job titles that suit your needs and you'll have great results! To check your job title, you can for example use Indeed (in the country of your workflow)!
✨ Check volumes ✨
Type the job title in the search bar
Select the same "since" as your workflow
See how many results are relevant
Now you know if it should be included in your workflow!
For example, here I did a search on "Marketing manager" in Paris only since 7 days. I can see that I have 451 results, and when I look into it in details, I can see it's relevant for my workflow. So I know that I can add this job title.
✨ Test every way of writing the job title you want ✨
Basically, be careful with every word that can be written with dashes! 😊
Test your request on Indeed, selecting the same "since" as your workflow
Choose de better option!
For example, "Full-stack" can be written "fullstack" or "full stack", but "fullstack" is the option with the most results
✨ Diversify languages ✨
Keep job titles in English (because it is a model very often used regardless of the country)
But to maximize results, remember to also include job titles in the language of the country you are searching in
A few examples:
If you're searching for Accountants in France, you can write:
"Accountant" in English
"Comptable" in French
If you're searching for Tax Consultant in Germany, you can write :
"tax consultant" in English
"tax advisor" in English
"Steuerberater" in German
✨ Choose job titles matching your ICP ✨
To ensure you get results, consider looking at job titles used by companies you target
if I want to receive Sales Intents from startups in France, avoid the keyword "digital" and prefer "marketing manager" to "responsable marketing"
using "technical", "SEO" or "digital" if you are looking for digital project managers isn't a great practice. If you put "digital" as a keyword, you will get results like:
Commercial BtoC Digital Learning
Account Executive - Start up digital
Digital Happiness and IT Support
The goal is to use the wording of your target to have relevant results
✨ Use synonyms ✨
For example, if you're looking for "Marketing Director", maybe you're also interested in "Head of Marketing" and "Chief Marketing Officer"
3️⃣ Learn how to use the Advanced search
2 tips to choose the right request:
First, define your needs
Test your request on a job board
Example of Advanced Search:
Take time to choose request that suits your needs and you'll have great results! To check your request, read our tips in yellow and test it on Indeed for example.
✨ Build your boolean request ✨
You can use those options:
()= make a group of elements
" "= precise request
⚠️ it's better to always use
" "with your keywords
AND= your results must include all these elements
NOT= your results can’t include these elements
For example, if the right Sales Intents for you are internship offers posted at your prospect "Le Bon Marché", in the Product bra,ch, and looking for people who write user stories, you can make this powerful request:
("product" AND "stage") AND NOT ("CDI" AND "CDD" AND "freelance") AND ("user story" OR "user stories") AND "le bon marché"
✨ Test your request on a job board ✨
You can use Indeed for example, in the country of your workflow, and with the same "since"
Look at the volume of results and the quality of the results
Adjust your query if necessary
When it's good, copy and paste it into LoneScale field
For example, here is the result of our previous request
Still have questions?
☀️ If you haven't found the answer you were looking for, please ask our lovely team on the LoneScale chat ❤️