Recommended for: all industries, they recently started this new role
Campaign’s goal: rekindle the customer relationship
Related subjects: cold emailing, personalization, automation, A/B testing, merge tags
1. Day 1 - Email 1
Subject: Congrats {FirstName} Hello {FirstName}, congrats on landing to {NewCompanyName}!
We miss working with you at {PastCompany}, but I'm sure you will rock to "{QuoteJob JostingsGoalForNewRole}".
I wanted to send a small congratulations gift for you and your team for some quick wins this quarter!
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2. Day 7 - Email 2
Good morning {firstname},
How are you settling in?
Did you enjoy {GiftName}?
Have a nice day,
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PS: drop here a playbook our team gathered to help new {Role} succeed in their first 90 days |
3. Day 10 - LinkedIn Connection
4. Day 15 - Email 3
Hey {firstname},
Back at {previous_company}, you were interested in solving {insert "product benefits" // pains you solve and had meetings about}.
How is it done at {new_companyname}?
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5. Day 18 - Phone Call
6. Day 30. Email 4
Wishing you the best at {new_companyname} Hello {firstname},
Unfortunately, I haven't heard back from you since you changed from {previous_company} to {new_companyname}.
Since you considered us at {previous_company}, I thought it made sense that {valueprop} could help you at {new_companyname}.
Now it's maybe not the best time to connect, let me know if I can be of help to you.
Have a nice day,
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