• Recommended for: all industries, they recently started this new role

  • Campaign’s goal: rekindle the customer relationship

  • Related subjects: cold emailing, personalization, automation, A/B testing, merge tags

1. Day 1 - Email 1

Subject A: {firstname}, I’m checking in

Subject B: Congratulations on your new position!


Hello {firstname},

I just saw your company change. Congrats!

I'm sure you will accomplish great things at {new_companyname}.

Here’s content to help you land in your first weeks: {Playbook n°5}.

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2. Day 7 - Email 2

Good morning {firstname},

How are you settling in?

Did {Playbook n°5} be helpful to you?

Have a nice day,

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3. Day 10 - LinkedIn Connection

4. Day 15 - Email 3

Hey {firstname},

Back at {previous_company}, you were interested in solving {insert "product benefits" // pains you solve and had meetings about}.

How is it done at {new_companyname}?

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5. Day 18 - Phone Call

6. Day 30. Email 4

Wishing you the best at {new_companyname}


Hello {firstname},

Unfortunately, I haven't heard back from you since you changed from {previous_company} to {new_companyname}.

Since you considered us at {previous_company}, I thought it made sense that {valueprop} could help you at {new_companyname}.

Now it's maybe not the best time to connect, let me know if I can be of help to you.

Have a nice day,

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