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Feed your Hubspot with LoneScale via Zapier
Feed your Hubspot with LoneScale via Zapier

You're using Hubspot and want to add LoneScale's results using Zapier ? This article is made for you :)

Updated over a week ago

Oh hey LoneScaler! 👋

You want to connect Hubspot with LoneScale but don't know how? I'm here!

First of all, here are some good practices to connect your CRM with an automation tool like Zapier:

  1. Always begin with Company steps

  2. Following up with People steps

  3. Then, configure Lead or Deals steps

  4. If needed, finish with Notes or Activities steps

In our scenario, we will begin with "Finding a Company", and then "create a Lead"

Let me walk you through each step ⬇

1️⃣ Set up the first step: Find Companies in Hubspot

☀️ Select your CRM by tapping Hubspot

  • Type the name of the Action: "Find Company"

  • Click on "Continue"

☀️ Select your Hubspot account

  • Click on "Continue"

☀️ Select the Hubspot field that you would like to use to find the Company in your CRM.

By default, it's that name that is selected. It could be less precise to find a match than others fields. Why? Because a name can be written in capital letters, with spaces or multiple symbols and signs.

For example, I can write PWC or PricewaterhouseCoopers or Pricewaterhouse Coopers or P.W.C, etc.


At LoneScale, we advise you to choose unique fields such as website, domain, or LinkedIn Url. However, these fields will only work if they are filled in correctly and in sufficient quantity in your CRM.

If you need help on data enrichment, feel free to ask LoneScale team. We are able to enrich companies with multiple data thanks to our Performance features.

In this tutorial, we will use the "Name" field.

  • Choose "Company Name" as shown below.

☀️ Catch fuzzy matches and create Company if it doesn't exist

To be sure to catch more fuzzy matches, we will set the parameter "Search for an Exact Match" to "No".

We will also check "Create Hubspot Company if it doesn't exist yet?" to be sure to not lose a company that isn't in Hubspot yet.

Tips: I can also add a Second search property value as the company website

☀️ Set any other Company' field that you would like to enrich in your CRM

For example, I will set:

  • Company year of foundation

  • Company name

  • Company Linkedin URL

  • Then click on "Continue".


☀️ Test the first Action you made by clicking on "Test & Continue"

A sample will be sent by Zapier to your CRM.

⚠️ Skip test isn't advised. If you did it, no sample will be sent to your CRM and you'll have difficulties in the next steps. For example, you won't be able to attach People, Lead, Deals or Activities to the Organization you had just found or created.

2️⃣ Find or Create Deals in Hubspot


☀️ Type the name of the Action: "Find Deal"

  • Click on "Continue"

☀️ Select your Hubspot account

  • Click on "Continue"

☀️ Set search property

To find if the deal has already been created, we need to look up precise criteria as the Deal's name.

=> Set Title field

To have precise information in the title, I make it with "Job Name" @ "Company Name" in "Location" on "Date".

⚠️ You can do whatever you wish, just try to use a title that will make each Lead different. For example, if you use only "Location", it will become chaos!

☀️ Create Hubspot Deal if it doesn't exist yet

  • Check the box " Create Hubspot Deal if it doesn't exist yet"

☀️ Complete details for the deal

Two are required:

  • Deal Pipeline

  • Deal Stage

Complete any other field that you wish

⚠️ To be able to identify Deals coming from LoneScale, we advise you to create a Deal Stage in Hubspot. You can name it for example "LoneScale".

  • Then click on "Continue".


☀️ Test the Action you made by clicking on "Test & Continue"

A sample will be sent by Zapier to your CRM.

3️⃣ Set "Associations"

In Hubspot, to be able to link a Deal with a Contact and a Company, you need to set an Action named "Associations"


☀️ Type the name of the Action: "Associations

  • Click on "Continue"

☀️ Select your Hubspot account

  • Click on "Continue"

☀️ Set up your Associations

You want to link....

  • a Deal with a Company, choose "One" in the field "Number of association types you want to search"

  • A Deal with a Company and a Contact, choose "Two" in the field "Number of association types you want to search"

☀️ Set up the type of object to associate

  • Choose the type of object being associated, here it's "deal".

  • Then choose the ID of the deal that you Found or Created in previous steps :

☀️ Set up the objects to associate

The following steps are the same for each association that you make.

A. Contact

  1. Choose the type of the object to be associated with object "Deal": contact

  2. Choose the type of the association: deal_to_contact

  3. Select the contact's ID Fund or Created in the previous steps

B. Companies

  1. Choose the type of the object to be associated with object "Deal": Company

  2. Choose the type of the association: deal_to_company

  3. Select the company's ID Fund or Created in the previous steps

  • Then click on "Continue".


☀️ Test the Action you made by clicking on "Test & Continue"

A sample will be link by Zapier to your CRM.

4️⃣ Save the Sales Intent detected by LoneScale in a Note

☀️ Type the name of the Action: "Create Engagement"

  • Then click on "Continue".

☀️ Select your Hubspot account

  • Click on "Continue"

☀️ Choose the type of Engagement Type

In this tutorial, we will choose a Note. Feel free to choose what is the best for you.


☀️ Set Engagement' field that you would like to enrich in your CRM

Here, I write details in;

  • Note Body as Company Tools or Job Description

  • Link the Engagement with a Contact thanks to the contact's email from previous steps. (Could work with ID or other data).

  • Link the Engagement with a Company thanks to Company's ID from previous steps.

  • Link the Engagement with a Deal thanks to Deal's ID from previous steps.

  • Then click on "Continue".


☀️ Test the Action you made by clicking on "Test & Continue"

A sample will be sent by Zapier to your CRM.

5️⃣ Click on the Toggle button "On/Off" to turn your Zap on and watch the magic happen! ✨

6️⃣. Check-in your Hubspot if it worked ✅

⚠️ Don't forget to activate your "Webhook connection" on Lonescale.

Click in the column "Actions" on the toggle. If it becomes blue, it worked!

Still, have questions?

☀️ If you haven't found the answer you were looking for, please ask our lovely team on the LoneScale chat ❤️

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